Latest Consumer Mega-Trends Scream for Unit-Dose Packaging

 

Halfway into the 2000s and the “mega-trends” are in according to a new report published by Datamonitor, a global business information company that provides analysis and forecasts to industries around the world.

According to the report, “to be successful, a product or service will have to be founded on at least one and ideally several of these mega-trends.” While marketers look for ways to capitalize, they no doubt will see tremendous opportunity in packaging.

Topping the list is convenience. Hand-in-hand with another trend toward lifestyle complexity, this consumer demand screams for unit-dose packaging, which offers portability and dispensing control, as well as portion control that can simplify mixing and reduce waste.

Health consciousness is another mega-trend that has consumers looking for ways to simplify dosing—whether it be a drug or the increasingly popular nutraceutical herb or vitamin supplements that can be added to, say, a glass of morning juice.

Individualism is another strong mega-trend that says consumers want more products that serve their own specific preferences, meaning there will be significant growth in the demand for single-serve packaging.

Translating the Top 10

What consumers’ mega-trends are telling marketers.

Convenience                          Make life easier.

Health                                    Make life better and lasting.

Lifestyle complexity               Make life’s daily rituals simpler.

Age complexity                      Make it a teenage life for everyone.

Connectivity                           Make life a shared experience.

Sensory                                  Make life more intense.

Income complexity                Create more price points.

Individualism                         Create more choices.

Homing                                  Bring the outside world into the home.

Gender complexity                Consider the same for both sexes.

For more information, visit datamonitor.com.