New Shotmizer Custom Branding Adds Value to Packaging

 

Regardless of whether yours is an established or newly emerging brand, the path to branding success and, ultimately market share, is the same. Beyond the creation of a unique and memorable brand name and identity, disciplined consistency and repetition are key.

Spun off from a decades-old custom thermoplastic injection molder, Shotmizer introduces the concept of branding to the unit-dose segment of the packaging industry—a concept that enables its customers to capitalize on the principles of consistency and repetition.

“You’ll typically find that branding at the unit-dose level stops at the box carrying the vials. That’s an opportunity lost,“ explains Jim Eikenberry, Project Manager for Shotmizer.

With the capabilities and willingness to completely customize the size, shape, color and graphic appearance of its vials, Shotmizer can create a package that is a unit-dose replica of a customer’s standard consumer and bulk packaging. In effect, with every single “dose,” the customer reinforces its brand in the mind of the end user.

“The benefit is even about more than repetition,” adds Eikenberry. “It’s about tying your brand as tightly as possible to the added value of convenience and accuracy inherent with the unit-dose package itself.”